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Media kit

Brand assets

Everything you need to reference Paperkraft in press, partner sites, integrations, and social. Grab the SVG below or copy the source directly.

Unlisted page, please don't link to it publicly.
paperkraft

Docs-as-a-service, documentation your customers and their AI agents can actually use.

What the mark means

The mark is a docs portal in miniature, a sidebar of navigation on the left, and a single answer in the content pane on the right, opened by a prompt caret.

SIDEBAR
Structure, the navigation tree that makes docs (and the API behind them) findable to humans and machines.
CARET ›
The question, a developer or an AI agent asking your docs something specific. It says "ask and get an answer."
CONTENT LINES
The answer, verified prose and code delivered right where the question lives. Self-serve, no ticket.

Kraft (craft) + paper (docs). A portal where documentation is crafted, not dumped.

Wordmark

The wordmark is always lowercase "paperkraft" with no TLD. Don't append .co or .ai. The domain appears only in links and email, never in the logo. In body copy and metadata, the brand is the proper noun Paperkraft (capital P).

paperkraft
correct
paperkraft.ai
don't add a TLD

Lockups

mark only
paperkraft
horizontal
paperkraft
on dark
paperkraft
monochrome

App icon & favicon

112
64
32
16
The full mark holds down to 32 px. Below that the nav dots and caret start to merge, so use the simplified icon-small.svg, same silhouette, fewer strokes, for 16 px favicons. For social avatars, use the full mark on a #FFF7ED background.
full mark, 32 px and up
simplified, 16 px favicon
↓ icon.svg ↓ icon-small.svg ↓ icon-32.png ↓ icon-192.png ↓ icon-512.png ↓ apple-touch-icon.png

Palette

#C2410C
primary orange
#C2410C
deep, sidebar
#0A0A0E
ink, dark bg
#F5F3EC
bone, light bg

Typography

Space Grotesk
WORDMARK · HEADLINES · UI
JetBrains Mono
CODE · LABELS · ACCENTS

Clear space & don'ts

min padding = ¼ of mark
Don't recolor the mark outside the palette.
Don't rotate, skew, or add drop shadows.
Don't add a TLD to the wordmark.
Don't place the mark on busy imagery.
Do use the monochrome version when print or embossing forces one color.

Source

Copy any SVG below and save as .svg, or open it in a design tool and export a PNG at any size. Vector means infinite scale.

, mark-primary.svg
<svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg">
  <rect x="8" y="10" width="48" height="44" rx="8" fill="#C2410C"/>
  <rect x="8" y="10" width="16" height="44" rx="8" fill="#C2410C"/>
  <rect x="13" y="19" width="6" height="3" rx="1.5" fill="#FFD7B8"/>
  <rect x="13" y="27" width="6" height="3" rx="1.5" fill="#FFD7B8"/>
  <rect x="13" y="35" width="6" height="3" rx="1.5" fill="#FFD7B8"/>
  <path d="M30 24 l4 4 l-4 4" fill="none" stroke="#FFF"
        stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/>
  <rect x="38" y="27" width="14" height="3" rx="1.5" fill="#FFF"/>
  <rect x="30" y="38" width="22" height="3" rx="1.5" fill="#FFD7B8"/>
</svg>
, mark-monochrome.svg
<svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg">
  <rect x="8" y="10" width="48" height="44" rx="8"
        fill="#FFF" stroke="#1C1917" stroke-width="2"/>
  <rect x="8" y="10" width="16" height="44" rx="8" fill="#1C1917"/>
  <path d="M30 24 l4 4 l-4 4" fill="none" stroke="#1C1917"
        stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/>
  <rect x="38" y="27" width="14" height="3" rx="1.5" fill="#1C1917"/>
</svg>
, lockup-horizontal.html
<a href="https://www.paperkraft.co"
   style="display:inline-flex;align-items:center;gap:10px;
          font-family:'Space Grotesk',sans-serif;font-weight:700;
          font-size:20px;letter-spacing:-.02em;color:#151419;
          text-decoration:none">
  <svg width="24" height="24">…mark svg…</svg>
  paperkraft
</a>

Copy, one-liner & boilerplate

TAGLINE
Docs your customers and their AI agents can actually use.
BOILERPLATE · ~50 WORDS

Paperkraft is a docs-as-a-service studio for developer-first companies. It turns product knowledge into structured documentation with verified code snippets, designed to be read by humans and lifted correctly by AI agents.

Questions or a format you need that isn't here? Email Book a call.